Launching September 2026

Less is more.

The nightly formula for people who treat recovery like training. Fall asleep faster, sleep more efficiently, and reach the deep, restorative stages that rebuild you — five elite ingredients, dosed to work, nothing else.

0 athletes already on the waitlist

Takes 2 minutes · a few quick questions help shape the product · early members get founder pricing.

Watch first

What SHIFT is, in 90 seconds

A short welcome from the founders — what SHIFT does, why we made it, and how it works.

The science

Why we built SHIFT

Three measurable shifts in how you sleep and recover — the numbers your tracker actually reports.

Sleep latency

Fall asleep faster.

If your mind races and it takes 20–30 minutes to drop off, that's high sleep latency. Glycine lowers your core temperature and L-theanine quiets the mental chatter — so you fall asleep faster, without feeling drugged.

Time to fall asleep
9 min
▼ from 28 min
vs your typical range
Sleep efficiency

Stay asleep longer.

Waking through the night fragments recovery — even when you don't remember it. Higher sleep efficiency means more of your time in bed is real, unbroken sleep. Magnesium glycinate keeps your nervous system calm so you stay down.

94%
Sleep efficiency
of time in bed asleep
‚úì high > 88%
Sleep quality

Reach the stages that rebuild you.

Hours aren't everything — it's deep (SWS) and REM sleep that repair muscle and lock in recovery. Magnesium L-threonate and tart cherry support deeper, more restorative stages, night after night.

Sleep performance92%
AWAKE 10%0:53
LIGHT 43%3:41
SWS (DEEP) 20%1:47
REM 27%2:24

From our own WHOOP data. Replace with founder screenshots before launch.

What's inside

Five ingredients. Nothing else.

We didn't set out to build the formula with the most ingredients — we built it with the best ingredients, at the best doses, in the best format. Less, done properly.

Glycine 3 g+
Source: amino acid. 3 g before bed has been shown to lower core body temperature, shorten the time taken to fall asleep, and improve next-day alertness. View the research ‚Üó
Magnesium glycinate 1.5 g+
Source: magnesium–glycine chelate. Highly bioavailable and gentle on digestion; supports nervous-system relaxation and overnight muscle recovery. View the research ↗
Magnesium L-threonate 1.5 g+
Source: magnesium–threonic acid chelate. The magnesium form able to cross the blood–brain barrier, raising brain magnesium associated with deeper, more stable sleep. View the research ↗
L-theanine 200 mg+
Source: green tea. Promotes calm alpha-wave activity and lowers anxiety without sedation, easing the transition into sleep. View the research ‚Üó
Tart cherry powder 500 mg+
Source: Montmorency cherries. A natural source of melatonin and polyphenols that support circadian rhythm and overnight recovery. View the research ‚Üó
SHIFT founders

Meet the founders

Built by two people who train hard and sleep badly.

We're [Your name] and James. We pushed our training but kept under-recovering — bouncing between melatonin, magnesium, and whatever was trending, and still waking up flat.

So we built the one clean formula we actually wanted: best ingredients, best doses, nothing else. SHIFT is the result — shaped in the open with the people on this waitlist.

Questions

What's in the formulation?+
Five researched ingredients with disclosed doses — glycine, magnesium glycinate, magnesium L-threonate, L-theanine, and tart cherry powder. No proprietary blends, no filler.
Why only five ingredients?+
Because more isn't better — better is better. We chose the best ingredients, at the best doses, in the best format for impact, instead of padding a label. Less, done properly.
How does the waitlist work?+
Join with your email and answer a few quick questions that shape the product. Waitlist members hear first and get early access in the order they join.
How will pre-orders work?+
Closer to launch, waitlist members get a private pre-order window with founder pricing before the public, with a clear ship date.
Is it habit-forming?+
No. SHIFT is formulated for nightly use without the dependency associated with traditional sleep medication.